ON THE AIR
A Super marathon of television programming

Since the Super Bowl is about excess and overkill, of course television leads the way with hours and hours of programming leading up to the game.

By LAURA NACHMAN
Courier Times
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Since the Super Bowl is about excess and overkill, of course television leads the way with hours and hours of programming leading up to the game.

Fox Sports Net hits the air first with a three-hour "NFL This Morning" at 10 a.m. with Chris Myers, Deacon Jones, Marv Levy, Boomer Esiason, Billy Ray Smith, and Jay Mohr (who has no right to make fun of anybody after appearing in "Pay it Forward."). ESPN's "Sunday NFL Countdown" show begins at 11 a.m.

Fox, the network that is airing the game, begins its coverage five hours before kickoff as John Madden and Pat Summerall select the toughest players in the league on the "19th Annual Blockbuster All-Madden Team" from 1:30 p.m. to 3 p.m. Brian Dawkins and David Akers are likely candidates from the Eagles to be named.

Then, it's a THREE-hour pre-game show with Terry Bradshaw, Howie Long, James Brown and Cris Collinsworth, plus contributors Jillian Barberie and Jimmy Kimmel.

Besides the normal features and analysis (hopefully not from Arnold Schwarzenegger this week), there will be plenty of patriotic presentations due to the terrorist attacks of Sept. 11. Paul McCartney, No Doubt and Barenaked Ladies will perform before the game. Then, there will be two songs to salute America. Mary J. Blige and Marc Anthony will sing "America the Beautiful" and Mariah Carey will sing "The Star Spangled Banner." No stars and stripes halter top, please.

Then after 50-years as a player and announcer in the NFL, Summerall will call his final NFL game with his partner of the last two decades, Madden. Expect some kind of salute to Summerall during the game. Ron Pitts will be the sideline reporter.

At halftime, get "stuck in a moment" as U2 performs, or get stuck watching the Playboy playmate version of the vile "Fear Factor" on NBC.

Throughout the game, there will be some big-time commercials including a new Britney Spears ad for Pepsi, a Coen Brothers-directed spot for H & R Block, and in the strangest collaboration since last year's Super Bowl performance of Aerosmith, N-Sync, and Spears - a commercial for Cadillac featuring a Led Zeppelin song (not "Stairway to Heaven.").

At the end of the game and postgame analysis, the prestigious post-Super Bowl slot goes to the comedy "Malcolm in the Middle." However, for viewers who want even more football, the Fox-team will continue postgame reports on Fox Sports Net for another hour. And ESPN will have its final "NFL Primetime" with Chris Berman and Co. at 10:30 p.m.

Ratings game

The Eagles-Rams game was the highest rated Eagles' contest of the year with a 46.3 rating/65 share for Fox-Philadelphia. Each rating point equals 28,010 households.

Read all about it

There is a short piece about Phillies announcer Harry Kalas, voted into the Broadcasters Wing of the Baseball Hall of Fame yesterday, in the Jan. 28 issue of "Sports Illustrated." Harry's voice can be heard in the Donovan McNabb "Chunky" soup commercials.

Where have you gone?

There are two more chances to catch the feature about former Eagles owner Leonard Tose on HBO's "Real Sports with Bryant Gumbel." It will air tomorrow at noon and Tuesday at 8 p.m.

 

Laura Nachman covers television and radio sports for the Courier Times. Write to her in care of the Courier Times, 8400 Route 13, Levittown, PA 19057, fax 215-949-4177 or email bradyresident@aol.com

 

Friday, February 1, 2002