by Laura Nachman
March 6, 2003
(scheduled to print March 9)
The big news of February sweeps was
the success of the WTXF "Ten O'clock News," which beat KYW's
late show for the first time. The interesting thing to note for
the weekday late news numbers is the lead-ins. At 10:45 p.m., KYW
had a 10.7 rating/16 share, then dropped to a 7.7 rating/12 share for
the news at 11 p.m. WCAU had a 14.5 rating/21 share at 10:45 then
dropped to an 11.9 rating/20 share. WPVI had a 9.6 rating/14 share
at 10:45 then went up to a 13.1 rating/22 share at 11 p.m. And
WTXF had an 9 rating/12 share at 9:45 p.m. and ended up with an 8.2
That means while KYW and WCAU both
have around three point drops from their lead-ins on CBS and NBC
respectively, WTXF held on to most of its lead-in from Fox and WPVI
gained viewers from ABC.
Another interesting tidbit is none
of the late shows suffered from the personnel changes made at 11 p.m.
WCAU's ratings went up nine-percent from last year with new chief
meteorologist Glenn "Hurricane" Schwartz. WPVI's ratings
went up 21-percent with Cecily Tynan replacing Dave Roberts on the
weather. KYW's 11 p.m. ratings improved 16-percent with Marc
Howard and Kathy Orr replacing Larry Kane, Denise Saunders, and Chris
Dunn. And WTXF's ratings went up an incredible 64-percent with
Dave Huddleston replacing Rich Noonan.
Here are some other highlights from the ratings book.
From 7-9 a.m., locally produced "Good Day Philadelphia" on
WTXF increased its lead over "The Early Show" on KYW, but
"Good Morning America" on WPVI easily led with an 8.0
WPVI's mid-morning shows all went down in the ratings. Tabloid
favorites "Regis and Kelly" went down 12-percent, but still
had a healthy lead at 9 a.m with a 6.3 rating/18 share. At 10
a.m., The Wayne Brady Show" went down to a 3.9 rating/12 share and
second place went to "Michael Jackson defender" Maury Povich,
who had a 3.2 rating/9 share for WPHL. Locally produced "10"
continued to improve with a 3 rating/8 share on WCAU.
At 11 a.m. KYW's "The Price is Right" had a slight lead over
"The View" on WPVI. Could viewers possibly be missing
At 3 p.m., the big winner was "Dr. Phil" on KYW who had a 5.7
rating/13 share right behind WPVI's "General Hospital," which
has a 6.1 rating/14 share. The strength of "Dr Phil"
helped "Who Wants to be a Millionaire" and "Pyramid"
increase their numbers at 4 p.m. But the winner at 4 p.m. was
"Oprah" on WPVI, which held off WCAU's 4 p.m. news, which beat
the show in January. "Oprah" had a 7.37 rating/15.2
share compared to a 6.36 rating/12.8 share for the news. The 5 p.m. news
on WPVI took a little hit with the loss of Lisa Thomas-Laury and Marc
Howard as its ratings went down 6-percent from a year ago.
At 6 p.m., WPVI's 15.6 rating/25 share was larger than the combined
ratings of WCAU and KYW.
The next ratings sweeps period is in May.
People came from as far as Toronto, Canada and West Virginia to audition
for "Star Search," which held an open casting call at the
Franklin Wyndham hotel in Philadelphia this weekend. Over
500-hopefuls wanted their chance to become the next Avril, Justin,
Usher, or Britney.
Jeff Epstein, 31, a computer programmer who grew up in Langhorne, PA was
so excited about the tryout, he didn't get any sleep the night before.
"This is a childhood dream," said the singer who performed in
a backup group for Barbra Streisand's farewell concerts at Madison
Square Garden in September of 2000.
Natalie Wood (yes that's her real name), 30, of Croydon, PA was holding
her five-month-old daughter's pacifier for good luck. A veteran of
the Hedley Manor Dinner Theatre in Bucks County, Wood prepared a folk
song for the 90-second audition.
Philadelphia is one of four cities that "Star Search" is
conducting open auditions for its next nine-week season. It airs
on CBS Wednesday and Friday at 8 p.m. Regular judges are Naomi
Judd, Ben Stein, and Ahmet Zappa.
Production manager Robert Wilrich said he hopes the updated version with
Arsenio Hall lasts 11 years like the original series, which was hosted
by Ed McMahon.
If you can't sing or dance, but love Diamonique, QVC is holding its
annual open show host auditions Friday at their studio in West Chester.