Channel Surfing
by Laura Nachman
Bucks County Courier Times
October 5, 2004

For those who knew Bruce Gordon when he was growing up in Warminster, PA, it's no surprise that today he is an Emmy award-winning reporter in his eighth year on WTXF. 

Always wanting to be a broadcaster, Gordon worked at the school radio and television stations while at William Tennant High School (Class of 1977). 

Between his junior and senior years at Tennant, Gordon took a six-week course at Northwestern University in Evanston, Illinois.  Loving the campus and curriculum, Gordon enrolled at the prestigious school for journalism where he was an announcer for the school's basketball team, getting to do games with future NBA stars Magic Johnson of Michigan State and Kevin McHale of the University of Minnesota. 

Gordon got his first professional job as a writer and producer for Chicago's WGN.  After graduating Northwestern, he began in Abilene, Texas - Market 155. 
After stops in Austin, Texas and St. Louis, Missouri, the Gordons returned to the area when Gordon's wife Rita, a neuro-biologist, joined the faculty at the University of Pennsylvania in 1994.

Gordon worked for the late "Inquirer News Tonight" on WPHL and two years later moved to WTXF.

The Gordons now live in Delaware County with their daughters who are 13 and 12 years old.

Rich Noonan Goes to Atlanta

Former WTXF news anchor Rich Noonan is beginning a two-month anchoring stint at CBS affiliate WGCL ( in Atlanta, Georgia (market #9) this week.
Noonan, who has been the 10 p.m. news anchor for WHNS in Greenville, South Carolina (market #35) since February of this year, was asked to anchor the weekday 5:30, 6:00, and 11 p.m. news for WGCL in October and November, since both stations are owned by the same company, Meredith broadcasting.

Noonan is still under contract for five years in Greenville, SC, which is two hours north of Atlanta. 

As for his racial discrimination lawsuit against WTXF, Noonan would only say "no comment." 

Coincidentally, Noonan's attorney is Richard Sprague, who recently won a defamation lawsuit against Noonan's former co-worker at WTXF, Howard Eskin.

WPVI stuff
WPVI's new reporter is named Chad Pradelli.  Sally Ann Mosey's baby's name is Katrina Margaret.

Mummers Sign Deal with WPHL
The Mummers parade will be on WPHL for the next three years.

Pat Croce Nationwide - "I Don't Feel Great"
Though Philadelphia is being loyal to Pat Croce, the rest of the country hasn't caught on to "Pat Croce:  Moving In."  Nationwide, for households, it only has a 0.7 rating, behind other new shows "The Insider" (2.4), "Jane Pauley" (1.5), "Tony Danza" and "Ambush Makeover" (1.2), "Home Delivery" (0.9), and "Larry Elder" (0.8).  The only new show that Croce is doing better than is "Life and Style" which has a 0.5 rating. 

Here's my review of the show:
Pat Croce has succeeded in most of his endeavors including motivational speaker, NBA owner, athletic trainer, and author.

His story is well known in the Delaware Valley, and he's trying to conquer the country, one family at a time in "Pat Croce:  Moving In."

The first sign that this could be an uphill battle for Croce is watching the show's opening.  It has to explain who he is - he doesn't have the name recognition of other daytime newcomers Jane Pauley and Tony Danza. 

Unfortunately, most people in other parts of the country probably think that Croce is a rip-off of "the feel good" acts of "Dr. Phil" and "Oprah."  We know that Croce has been doing this stuff for years, but the country doesn't.

Anyone who has seen Croce speak or has had a personal experience with him is aware of his charm. "Moving In" showcases Croce's people skills. In the episode I watched, Croce was wonderful with a family struggling with its weight. 

Though in real life, Croce hasn't always succeeded in making everyone perfect (his brothers, Larry Brown, Allen Iverson), within the controlled environment of a 30-minute show, he makes everyone "feel great."

"Pat Croce: Moving In," which should've been titled "Pat Croce:  I Feel Great" has a chance, but even if he doesn't conquer daytime television, the pirate museum in Key West, Florida that he is building will probably be a hit.

Robin Taylor, formerly of KYW is on WTXF as a freelance reporter.

Tell It To Hurricane Schwartz
FX has ordered a pilot called "It's Always Sunny in Philadelphia," a comedy about four friends who own a bar, and one of them reveals he has cancer.

Raise Your Voice
Voice over artist Tom Richards, formerly of WMGK and other Philly stations will be the official voice of Thomas Jefferson University Hospital