by Laura Nachman
Bucks County Courier Times
November 21, 2006
run by CN8 and CBS3 were cited by media watchdog group, The Center for Media and
for running VNRs (Video News Releases), sponsored public relations videos that
mimic news reports. According to
the site, five stories by Janet Zappala of “Arthur Fennell Reports” and one
story by Stephanie Stahl of CBS3 news used VNRs for products such as Bisquick,
Allstate Insurance, and others.
to the Center for Media and Democracy, 46 television stations in 22 states ran
VNRs in the six-month period following its initial investigation, “Fake TV
News” in April of 2006.
Leslie Padilla, a spokesperson for CN8 responded in an email, “CN8, The Comcast Network complies with all broadcasting regulations and guidelines, and receives no compensation for footage it airs as part of its original programming. The segments highlighted in the study were all taken from pre-packaged materials provided by third-party news sources, which CN8 has full broadcast rights to air. CN8 takes great care to ensure it meets or exceeds the highest broadcast standards and, although not required to, it recently started to visually and audibly identify footage taken from outside sources and news feeds.”
news and bad news for Fox29 “Good Day Philadelphia” anchor Sheinelle Jones.
The good news is that for the first time, she’s featured on a
billboard. The bad news is that her
name was spelled wrong. A station
spokesperson said they are aware of the error and are in the process of getting
days, almost every station provides long-term winter forecasts, but the first
weather anchor in our area to come up with that idea was NBC10’s Glenn
“Hurricane” Schwartz who provided his first winter outlook in 1997.
He makes his annual seasonal forecast tonight at 11 p.m.
Newsradio’s Newstudies program, which teaches area high school students about
the broadcasting industry, celebrates its 40th anniversary in 2007.
If you are one of the many communications professionals who participated
in the program (like me!), contact KYW’s Kyle Ruffin at firstname.lastname@example.org.