by Laura Nachman
October 27, 2005
Since Philadelphia is one of the handful of markets across the country that
is using Local People Meters (which mesaures ratings electronically on a
continuous basis instead of through the old manual diaries that viewers
filled out and mailed to Nielsen), we don't have to wait until November
sweeps to gauge numbers.
Here is what is winning and losing for Philadelphia daytime viewers.
Philly can't get enough of "Oprah," "Dr. Phil" and
"Regis & Kelly." As for the ratings for rookie shows
"Martha" and "Tyra," let's just say we're just not
that into you.
Dear Martha, Your numbers are so low that even "The
People's Court" is beating her. But look on the bright side--at
least you aren't in jail.
And as for "Tyra" on UPN57, it's last in its timeslot. I can
understand coming in behind "General Hospital" and
"Ellen," but "Pokemon?" Yikes.
"Good Morning America" wins the ratings in Philadelphia, even
though "The Today Show" wins nationwide (though GMA is closing the
gap). That helps lead to victories in the morning for the
strong-as-ever "Regis & Kelly" at 9 a.m. and the undeserving
"Tony Danza Show" at 10 a.m.
Everybody knows that "Oprah" rules across the country. In
"Oprah" gets double the ratings of her nearest competitor The
Oprah's protege Dr.Phil should be called "Dr. Phil-adelphia" as he
beats everything except "Action News at 5 p.m."
For two locally-produced shows, there is good news and bad news.
The good news for Fox29's "Good Day Philadelphia" is that it beats
the national show "The Early Show" (also known as the home to
"Survivor" cast-offs) on CBS.
The bad news is that at 10 a.m., NBC10's "10" comes in fifth
timeslot behind "Maury" and "Judge Hatchett."