by Laura Nachman
marks the start of the final official sweeps ratings period in Philadelphia.
February, May, July, and November were sweeps periods – specific months when
ratings were measured to set advertising rates.
June 2, Philadelphia becomes the fifth city in the country to use Nielsen’s
new method of measuring ratings – “The Local People Meters.”
People Meters” are attached to televisions and take away the old diaries.
Industry professionals feel this will be a more accurate way to measure
ratings. Instead of sweeps
periods, ratings will be measured all the time.
ratings have been measured through “The People Meters” the last couple of
does this mean local viewers won’t get their sweeps staples of diet crazes
and more? It’s doubtful those stories will be discontinued, but they’ll be
spread out through the year.
for our final sweeps month, here are some things to watch for on the local
the morning, it will be interesting to see if WCAU, with new permanent anchor
team Terry Ruggles and Dawn Timmeney, can continue to gain ground on WPVI’s
new morning team of Tamala Edwards and Matt O’Donnell.
11 p.m., KYW hopes to continue to challenge WCAU for the number two spot.
aren’t the only ones in the dark about the whereabouts of WPVI 5 p.m. news
anchor Monica Malpass, who has been off the air over four weeks. According to
a WPVI newsroom employee, management has not said anything to the staff about
“where or when or if” Malpass is returning.
native Deanna Durante will be joining WCAU as a reporter.
Durante spent the last three years at the Fox affiliate in Milwaukee
and is a graduate of Syracuse University.
back to “Good Day Philadelphia” co-host Kerri Lee Halkett, who returned
from maternity leave this week.
luck to Philadelphia’s “Stephenie with an E” on tonight’s
“Survivor” on CBS at 8 p.m.